No need to cuss, Del Rey's album elevates

Supersized: Lana Del Rey appears as a giant in the video for Doin' Time.
The video is part homage to Attack of the 50ft Woman.

Don't go looking for wall-to-wall sweetness and light on Lana Del Rey's latest album, because you won't find it.

Yes, she is one of the most talented and significant singer-songwriters of her generation, and her star continues to rise with increasingly accomplished work. She's written and recorded achingly beautiful songs, some are on her latest release - one of the best albums of the year. And I will speak about these in a moment.

However, on first listening to Norman F***** Rockwell, which was released in September, I felt she'd overplayed the cussing. The title track is one of five from 14 that contain choice language. That's excessive in a world where the impact of f-bombs has been hugely diluted through overuse.

Is cussing a sign of the times? I was in an airport terminal bookstore recently and encountered multiple shelves of new releases featuring bold titles yelling things like "Get Your S*** Together" and "Stop F****** up in Life." As always, I studiously ignored them.

But back to Del Rey. On repeated listens I've come to enjoy all the tracks on NFR (as it was craftily titled in the store where I bought it). However, she would have been better served limiting the cuss-word impact. The track where the strong language works best is Hope is a Dangerous Thing for a Woman Like Me to Have - but I Have It, which includes a nod to Sylvia Plath. The mood and content is enhanced by the fearless expression of the lyrics.

Now for the other standout songs to which I alluded. The bulk are in the second-half of the album, although earlier on is Doin' Time, a rare cover version. It suits Del Rey's treatment, and presents her in a switched-up tempo and vocalisation that breaks away from much of the surrounding songs. An imaginative accompanying video for the song pays homage to the cult 1950s movie Attack of the 50ft Woman, and features a giant Del Rey walking through the streets of Los Angeles.

California is a song of relationship and longing, and an example of Del Rey's ability to evoke a sense of place and time, while The Next Best American Record is dreamy and timeless, with sound motifs that harken to the delightfully elegant Love from 2017's Lust for Life.

Another interesting song is Happiness is a Butterfly. You try to catch happiness, but like a butterfly it can elude.

But the best track of the album, that would be The Greatest. It has a haunting, melancholy appeal. The subdued feel nails the sentiments of lyrics such as: the culture is lit ... if this is it, I'm signing off ... the greatest loss of them all. The video for this track is also remarkable.

Norman F***** Rockwell is a new high point for Del Rey, with plenty to elevate the spirit. That said, I sense her best is yet to come.

Video of The Greatest: